This year
the Annual Awards Dinner of the Society of Certain Things was
held at the Toppled Bollard Conference Centre and Internet Café.
I had hoped
for top billing, and was not a little miffed to find that I was pushed into the
role of supporting speaker by my old chum John Prescott. Johnny took the platform with much applause
and immediately launched what he called, “A savage attack in words and
language,” on the environmental impact that is caused by advertising.
“It is good
to be back on Terra Cotta,” he announced, having just returned from
I must say
I found this riveting stuff and gave the man a hefty round of applause. “It is time for targets in direct mail,” he
said, looking straight at me. “I met a
woman yesterday who had had her petrol tank removed and replaced with one that
held litres rather than gallons.
“The single
overwhelming two facts are that targets are a way of how you can improve
delivery when the electorate were not believing governments who were making
promises and then aren’t delivered. But
you must achieve all of them. Only one
of them, and don’t forget this a five year programme, we’ve achieved it in some
parts of industry as to whether the fast track on environmental education from
which you’re caught and to when you’re sentenced. Global warning is an issue, caused by rising
carbon dioxide. If only everyone stopped
weeding their gardens, there would be much more greenery and they would solve
it and so would we. This is the biggest
disaster since I was elected.”
Such was
the cheering and exclamations that followed this announcement that it was hard
for me to be heard as I made my speech.
But then I suppose fame is like that.
Tony
Attwood
PS: What I was really intending to say was that
it is now possible to do counts on-line for school lists, business lists and
consumer lists at www.hamilton-house.com, thus eradicating a
lot of the environmental impact. We
have also put up a number of my past speeches on raising response rates in
direct mail, why some response rates are going down, legislation on selling to
consumers, new methods of selling to parents, and other speeches from the
Toppled Bollard. It’s all there – but
if you would prefer you can call me on 01536 399 013.