They wanted
it kept quiet, but the news has seeped out.
Last week, Tony, George and the rest of the gang held a G8 summit
meeting at the Toppled Bollard,
When I told
my dear friend and direct mail expert Billy “The Dog” McGraw that G8 leaders
are light eaters he misunderstood this to mean that as soon as it is light they
start eating. He ordered up 100 new
halogen floodlights and, for the duration of the summit, night time vanished
and food was served continuously. There
was Scottish cuisine (if you complain you get headbutted), English cuisine
(chips), and Chinese cuisine (monosodium glutamate).
Billy was
particularly impressed by Condoleezza Rice, the Stephenson Senior Fellow at the
Hoover Institution, who is currently giving such able assistance to Mr
Bush. Apparently Billy and Ms Rice had a
most entertaining 20 minutes discussing vacuum cleaners. The good lady shocked Billy twice by telling
him that she never read the PS in sales letters while she simultaneously broke
a post-breakfast chocolate bar in four and then ate just one piece.
My old pal
Johnny (“just give me the Mars bar and nobody gets hurt”)
Mr Bush had
lunch with Mr Koizumi of
I am
pleased to say Johnny Prescott recovered his good nature for his end of meal
round-up. “Never eat more than you can lift,” he said, and by and large
everyone agreed.
I think it
was all quite a success, and the Toppled Bollard is undoubtedly now a safer
place.
Tony
Attwood
PS: If you
would like to know how a number of companies have greatly increased the
response rates they get from their educational direct mail, go to www.hamilton-house.com and click on the “case studies” link.
Or if you are of a more technical bent go straight there by typing in www.hamilton-house.com/Casestudies.htm The Bollard is closed for repair.